If you missed that lesson, here's how it applies to Windows.ĭifferent markets place different values on products. If you took an entry-level Economics course, you got the answer in the first week, when the professor talked about market segmentation. I guarantee it: Several people who didn't read this far will post something in the comments, asking 'Why doesn't Microsoft just sell one single edition of Windows?' Microsoft sells multiple editions of Windows to multiple markets. Īll of the editions share common features, but are sold and distributed differently depending on the type of device for which they're intended.Īll Windows 10 devices share a single Windows Store, which offers access to Universal Windows Apps capable of running on devices of many different sizes. Microsoft announced an addition to its lineup of Windows 10 editions this week.